Even though an autoresponder is a great tool for automating e-mail marketing it can be misused. For instance sending messages to people who haven't requested permission is not good business. Just because they filled out and submitted a form on your website doesn't mean you have permission to continuously send automated e-mail messages. You need to use creativity with your autoresponder to maintain the interest of your customers.
3 ways to use creativity with your autoresponder
1. Sign-up form
Here are some different ways to experiment with your sign-up form:
Fields
Most forms ask for name and e-mail address however you could try to just ask for the e-mail to see if more people will subscribe.
Design
Instead of using a simple design try different colors, arrows, pop-ups, lightbox, slide ins to see what works best. Ask your autoresponder service what types of HTML forms they have for you to use.
Placement
The placement of your opt in form makes a big difference how many people will subscribe. It's best to place your form near the top of your page so viewers will see it immediately. Try placing it on the left, right, within your content or end of your content to test which location is the most effective.
2. Content
Headlines
Each e-mail you send out requires a headline. If it's a boring headline people won't open the e-mail to read it. Experiment with different headlines to see which ones captivate your audience.
Messages
Since you don't really know what your length your audience prefers experiment with short and long e-mail messages. Some may prefer a paragraph or 2 where as others may want more meat in their content.
3. Delivery rate
The beauty of an autoresponder is once you load all your follow-up messages you can forget about it however success only comes with testing. For example instead of scheduling your messages 2 days apart try 3 days. Instead of creating only 7 follow-up messages create a longer sequence. By keeping in touch with your audience you have an opportunity to sell more products to them.
4. List segmentation
Segment your lists into prospects and customers because they are at different stages in the follow-up process. Prospects are those people who have expressed interest in your products but haven't purchased anything yet. Customers are people who have bought your products and may buy again. Create different lists for different products. If you have a product which appeals to all your lists use your autoresponder to broadcast a message to all of them.
There is a tendency to forget about your autoresponder messages after they have been set up. To increase their effectiveness look for ways to optimize them through testing and using your creativity.
Your customers will thank you.
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